According to a company questionnaire soliciting beta testers, American Express plans to offer cardholders four feeds: Travel Deals, Membership Rewards Program, Gold Card Events and IN:NYC Card Events and Promotions. RSS is widely used for delivering Web content, blog postings, published news articles, and podcasts. RSS subscribing is becoming much easier with every passing days and is much better than other marketing programs, such email etc. With email, users must submit personal information and usually have to verify that their email address is valid, and unsubscribing is never easy. In AmEx’s case, you say which feeds you want (“the information you want”) and what reader you want it in (“how you want”) and you�re all set. Also, many phishing scams involve financial institutions such as AmEx, PayPal and Chase, and RSS feeds eliminate the phishing risks posed to consumers via email.
American Express, Offer RSS