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Dec042008

Amazon.com join Apple App Store with ‘Amazon Remembers’ app for iPhone

Amazon.com will join Apple’s App Store with a new free application called Amazon Remembers. The software is relatively straightforward, offering a way for iPhone or iPod Touch owners to browse through all the products offered by Amazon.com, as well as by third-party retailers like Target and Macy’s that make their products available online through Amazon.

Amazon Remembers, which Amazon is calling “experimental” lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers in Amazon’s Mechanical Turk program, who will try to match them with products for sale on Amazon.com. The results will not be instantaneous (between 5 minutes and 24 hours, the company says), but the idea is to entice consumers to buy products from Amazon instead of its offline rivals.

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