Amazon has opened Amazon Xbox Live Store beta, where users can download Xbox Live Arcade games, or buy subscription cards and Microsoft Points. Transactions, however, are cash only and Microsoft Points do not yet look to be accepted. Amazon Digital Services does not actually facilitate downloading. Instead, the user purchases Online Game Codes from Amazon. When transactions are completed, the Online Game Code is then redeemed either on the Xbox 360 console or on Xbox.com. This adds granularity to Xbox Live gift giving, as customers can now buy specific games and content without needing to set up an account with Microsoft.