Amazon from just being world's largest bookseller has come a long way with new products or service launching every year, this year alone company has launched three new Kindle's: "Kindle Fire, Kindle Touch, Kindle Touch 3G."
CPC Strategy blog has created a infographic (embbeded below) to see where Amazon is challenging rivals Apple & Google for marketshare in the consumer and enterprise spaces.
The reality is they're competing, while Google makes Android tablets and Apple produces the iPad, Amazon has launched the Kindle Fire. In the cloud storage category: Google has Google Docs storage and Apple has iCloud, Amazon has the Cloud Drive. And, in the "vs Google" arena, Google Music competes directly with Amazon MP3, Google Checkout faces Amazon Checkout. While, YouTube covers face challenge from Amazon Unbox.
With further ado, here is the infographic: