Amazon announced that the new Kindle set for shipping on August 27, will start shipping two days early to customers who pre-ordered the device. Also that for two years running, "Kindle remains the best-selling item on Amazon's website". Steven Kessel also reports that within first 4 weeks of the pre-order, "Kindle 3," has "sold faster than any other Kindle to date". A statistic most likely due to Kindle now featuring Wi-Fi in addition to 3G, as well as Wi-Fi only models. That was a staple feature that many had been waiting for, and a feature that drove many to the Barnes & Noble Nook.
According to Amazon: » Kindle and Kindle 3G are the most gifted and most wished for products on Amazon.com and Amazon.co.uk combined. » Customers in 125 countries on six continents from Austria to Zimbabwe already placed orders. Some remote shipments will be sent as far away as Mongolia and Northern Mariana Islands » Customers already ordering books to read on their new Kindles. The most popular are Stieg Larsson's Millennium trilogy, "Star Island" by Carl Hiaasen and "The Rembrandt Affair" by Daniel Silva.