Amazon has been testing the new design since late August and is now prepared to have it go live to all customers later this fall. This not only includes U.S. visitors, but international customers, as well.
Amazon's redesign offers a cleaned up homepage, and features a much bigger search bar, bigger buttons, and less clutter. The changes, also hint that Amazon's long-rumored Android tablet is right around the corner.
The new site's complete rollout is "TBD," Amazon says.
Amazon notes that the new design is meant to better highlight products like MP3's, Kindle eBooks, digital games and apps from the Amazon Appstore for Android.
In addition, the redesigned site will be the default homepage for both tablet and PC visitors, only those browsing from a smartphone would see something different - a mobile-optimized site.
Check out the screens embedded below: