Amazon Appstore for Android is now live for Android owners living in the US. Accessible in both the browser via Amazon.com/appstore, or on-device via a downloadable app.
The initial launch brings with it 3,800 apps available for download, from big name developers including Gameloft, Handmark, Glu Mobile and Angry Birds Rio. Amazon's currently offering it for free, instead of 99 cents, as part of it's daily free app promotion, which itself will see one paid app available for free for 24-hours each day.
Amazon's also pushing a trial-like feature called 'Test Drive,' which lets you try out an app before you buy it. The system works using a desktop-based in-browser simulation powered by Amazon's cloud services, which lets you test apps for 30 minutes before you buy them. Amazon's usual one-click purchasing will also be in effect, along with a recommendation system based on previous purchases.
Amazon is pushing a 70/30 split for developers, with developers netting 70% of the sale price. If Amazon decides to include the app in a free promotion, the developer nets 20% of the original sale price even though Amazon nets nothing from the free downloads. Partnerships with carriers are also on the way with Cellular South becoming the first third-party tie-in to distribute handsets with the Amazon Appstore for Android bundled on-device.
Download angry Birds Rio From: Amazon App Store for Android