Google rolling out safeguards for advertisers and brands to control their ads from appearing from controversial contents, alongwith more fine-tuned controls and reporting.
Close variant matching in AdWords expand to include additional rewording, ignoring function words and reordering for exact match keywords.
Eligible Google Display Network ads can take advantage of Location extensions, that help people discover local businesses on Google.com and Google Maps to find places.
Google rolls out AdWords account-level call extensions, more detailed reporting for keyword and ad-level call details, new-look for click-to-call ads and more.
AdMob unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting helping to monetize games more effectively.
New Google Manufacturer Center self-sign up opens up, letting even more manufacturers elevate their brands online.
AdWords MCC account users now create reports for multiple clients more easily in Google Data Studio using new connector. Budget Optimizer and Conversion Optimizer sunsetting.
As Google continues to build out the new UI, more accounts rolling out to new AdWords experience, New pilot "Added by AdWords", AdWords IF functions rolls out.
Automated Imports lets you stay on top of all your campaigns across both Google AdWords and Bing Ads platforms more efficiently.
After January 31, you can pause and resume standard text ads, but will only be able to create and edit text ads using the expanded text ads format.