DoubleClick's native solution help build relevant ads, engage consumers across any screen and context. AdWords ECPS removes bid cap to account for location & audience. Google Home Service Ads reaches East Coast.
Similar audiences helps connect with more qualified customers and unlock new opportunities to grow your business. Customer Match allows advertisers to target existing customers with Shopping ads.
Smart display campaigns begin rolling out to all AdWords advertisers, letting you reach more customers easily on the GDN.
Google Analytics gets new landing page plus new discover tab. Plus, support for BudgetOrders and UserLists in AdWords Scripts.
Data-driven attribution (DDA) uses Google technology to drive more conversions for your business at the same cost per conversion, and now recommended for Google Search.
Google is retiring its Trusted Stores program while introducing a brand new way to gain customers' confidence — verified customer reviews.
New store visits measuring innovations will give new advertisers these insights, and a richer more complete data set to advertisers already using store visits.
Longer headlines and description lines allow you to show more information about your business before people click your ad.
Google rolling out safeguards for advertisers and brands to control their ads from appearing from controversial contents, alongwith more fine-tuned controls and reporting.
Close variant matching in AdWords expand to include additional rewording, ignoring function words and reordering for exact match keywords.