Google launched AdWords Train & Gain challenge, that starts Oct'4th. "Simply sign up, and you'll receive weekly list of simple steps for improving AdWords account. Then, sign into your account twice a week, and take the suggested actions on how to better manage your account. At the end of 4 weeks, if you completed all the steps, you could win an Android Phone. Or even a free consultation with an AdWords expert in Google's Sydney office."
Here's what you'll be focusing on:
- Improve ad texts: Write ads that highlight your most competitive features: Low price, special services, free delivery, etc.
- Use negative keywords: Specify which search terms you don't want your ad to appear on. This help you keep costs down because it prevents clicks from people looking for things you don't offer.
- Start tracking sales/leads: See where your ad spend is working best and focus your money on the efforts that're generating business.
More Info: Sign up for AdWords Train & Gain