Google has made some important changes to the AdWords Terms & Conditions applicable to customers in all countries and territories in the Asia Pacific region, except China, Korea, Taiwan, and India.
"With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. If you're using AdWords, you've agreed to T&C, these are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability," writes Google.
First up, the updated terms now accommodate new advertising products and services. "For example, we now offer third-party ad serving in some situations, so you'll see provisions about how we resolve ad serving disputes," Google explains.
Other changes include updated links to policies and better consistency among the advertising terms globally.
Second, advertisers now have 45 days to review and accept the new AdWords Terms and Conditions. "If you don't accept them within 45 days, your ad serving may be paused until you've reviewed and agreed to them," Google added.
To review and accept the new AdWords Terms and Conditions, just sign in to your account at https://adwords.google.com, you'll then automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.
Google notes, those who don't see the new terms in their account, need not to worry, as it's updating on a rolling basis, so you may be scheduled for a later time. Or "your terms may already have been accepted by someone you've authorized to act on your behalf."
For more information about this change to Terms and Conditions, including a complete list of countries and territories where these changes apply, you can visit this AdWords Help Center.
Google Shopper Council with the help of M.A.R.C. Research, conducted a research to understand mobile's role in stores and how marketers can take advantage.
In "Mobile In-Store Research: How in-store shoppers are using mobile devices", Google says it has found, shoppers who use mobile more actually spend more in store.
The research showed that phones were primarily used for:
- "Price comparison (53%)
- Finding offers and promotions (39%)
- Finding locations of other stores (36%)
- Finding hours (35%)," informs Google.
You can check out the full research report here, and the infographic below:
In other news, DoubleClick Search's instant Floodlight conversion data in all reports already offer the freshest, most reliable data. Now, to make digital marketing even smarter, DS "offline conversions" go instant, too!
"Updates made to conversions through the DS Conversion API Service or via bulksheet are ready to download from DoubleClick Search reporting within the hour (instead of 24 hours previously). This allows you to test and support your integration with the API much faster," explains DS team.
Adding, "Conversion statistics such as Actions, Transactions, and Revenue are updated in the DoubleClick Search UI in near-real time for today and yesterday, so you'll be able to make smarter decisions with up-to-the-minute feedback," the team said.
In addition, Google has also made improvements to the Click ID-based Conversion API including:
- "A newly generated Click ID now becomes usable in the DS Conversion API in near-real time
- API documentation updated to include guidelines on how to distinguish between DS and non-DS click IDs using the gclsrc parameter.
- added details on error handling for batched conversion uploads," the team adds.