Winter holidays are almost arrived, so the time of holiday & celebration begins. At the same time, end of the calendar year is a time when AdWords ads can bring valuable traffic to your site. During this time, some anxiety ‘what to do about AdWords campaigns’ can arise. Here’re some tips to stay up and running for the duration of winter holidays:
- Make final changes to AdWords campaign about five business days before going out of office. This ensure that changes are working, ads are accruing impressions, and no red alerts are appearing that would impede ad serving.
- Create a report template to send report via email. Summary metrics will give you peace of mind as you're heading out for holidays.
- Set up custom alerts to automatically notify you if there’re any stark decreases in impressions or clicks. Even if you're away from internet access throughout last week of Dec and first week of Jan, custom alerts’ll help you immediately identify potential dip and address cause of it.