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Jun092010

AdWords: “Segmenting, scheduling, and emailing data on your Campaigns tab”

Google released new options for segmenting, scheduling, and emailing the data in AdWords Campaigns tab. By clicking Download button in the toolbar above data tables, you’ll open a menu that shows you a number of options for sharing reports with others.

First, name your report, just as you would in Report Center. Next, add segments to reveal different dimensions of your performance. Add multiple segments at once to get deeper breakdown. Each new segment you add will appear as a separate column in your report in .CSV to .PDF format.

Finally, you’ll set frequency you want this report to run. So if you’ve set up a filter for your keyword list to show, for e.g, only those keywords containing term “free” cost you over $50 with a conversion rate under 5%, now you can get a weekly email with report showing you their performance.

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