The faster and more intuitive new AdWords experience is now available to all advertisers around the world. The 'experience' was unveiled last year, followed by several updates until today, among other new features, enhances load speed of account data up to 20% faster, says Google.
Google also made navigation a breeze, like you can now add multiple ad extensions to your campaigns in a single step, that saves you 30% of your time, says Google, "the new design and layout saves them 30% more time on average when completing everyday tasks."
Also, new features for data visualization makes it easier to access key insights about customers, like visualizating days and hours when they're most engaged with your business.
There are also new innovations esclusive to the new interface that help reach your goals, such as call bid adjustments and the "Landing pages" page gives advertisers new ways to monitor peformance and control over how often a call option appears in an ad.
All advertisers can get started with the new experience by taking this guided tour. And, if you need, you can even switch back and forth between the new and old interfaces.
Also, you can watch these how to videos, and check out this Best Practices guide for recommendations and tips on how to make the most of the new experience.
The AdWords Help Center has also been updated with all the latest features, head over here.