AdWords Product Listing Ads works with an advertiser's Google Merchant Center account to serve highly targeted ads that include richer product information directly in ad itself - including product image, price, and merchant name. Google released Product Listing Ads beta to a limited number of retail advertisers. Now, U.S. users searching on Google.com may begin to see Product Listing Ads more frequently on their shopping related queries.
Some key features include:
- Product Listing Ads are charged on cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site.
- Product Listing Ads makes it easy for you to promote your entire product inventory, as it doesn’t require keywords or additional ad text.