To provide advertisers a consolidated and comprehensive view of accounts, Google is rolling out a new 'Dashboards' to AdWords, so you can spend less time creating reports, and more time identifying new opportunities.
The roll out will takes place over the next several weeks, and "will serve as a single place in AdWords, where you can bring together the most important reports and unearth insights about your business," writes Google.
With the new dashboards, advertisers can easily create a customized view of their data in a way that's most meaningful to them, like you can add existing saved tables and charts, or create new ones on the spot.
Also, by selecting any date range, you can see how your dashboard looked during that period. See the image below:
Having all now all important tables and charts in one place, you can easily monitor performance, for example, "see your impressions and CTRs by device right next to clicks by device," as shown in the image above. Since, you no longer have to navigate back and forth across different tabs and reports, "this helps you to better understand the relationships between your data, and easily identify patterns and trends," google said.
Lastly, those who work with multiple AdWords account, can easily collaborate and share with their teams, as you can now build and review dashboards together. "All dashboards in an account are conveniently listed in the Reports tab for seamless collaboration."
To create dashboards, just click "Reports" at the top of your account, then click "Dashboards" tab, and then "+ Dashboard." Also, as an example, Google is providing a starter dashboard, so "you can choose to build off of this dashboard, modify it to your needs, or delete it and create your own."
Universal App Campaigns (UAC), which will take over all AdWords app install campaigns later this year—helps you reach right people across all of Google's properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.
Google notes, that marketers those that optimize for in-app actions with UAC, "driving 140% more conversions per dollar than other Google app promotion products—on average."
Today, the company show how to get even more out of UAC with creative assets and how to improve performance using recently launched "Creative Asset Report."
First, Google advises to upload as many different kinds of text, image and video assets as possible that align with your campaign goal, so, "UAC can create a relevant ad for every moment – in every possible format for every network" — for example, "you remember that people hold their phones differently at times, so you include images in both landscape and portrait modes," google explained. Also, upload videos of different duration and varying sizes, like landscape, portrait, and square.
Also, the new "Creative Asset Report" in UAC will provide insights of "creative assets that are working with your audience." To access this report, "just click on Campaigns and then Ad Assets."
This report offers following features:
- Performance grouping column will show either "Low", "Good" or "Best" based on how often UAC picks an asset over another in your campaign.
- And, performance statistics like, conversions you're tracking.
The image below show Creative Asset Report for UAC:
Also by using this report, you can optimize your asset mix, "replace those rated as 'Low' — and avoid removing any assets labeled with 'Best,' 'Good' or 'Learning,'" writes google.
"You want to feed UAC with a variety of creative assets — short and distinct text phrases, images in different sizes and orientation, and videos of varying length and orientation. Then as you discover which assets work better, you can replace "Low" performing assets to improve results over time," google explained.
Learn more about how to get the most from UAC, using this best practices guide.