Alerts’re a great way to stay on top of changes in your account. In addition to account alerts for billing, campaign maintenance, and custom alerts to monitor shifts in key metrics like clicks and cost. Google now added two new alerts:
- For new “keyword and budget ideas” in Opportunities tab. Ideas’re personalized tips to help you potentially improve your campaigns' effectiveness; usually generated for campaigns and ad groups every few weeks. Now, when there’re new ideas available for your review, you'll see them highlighted along with rest of your campaign alerts.
- And for AdWords conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. By setting alerts for your conversion data, you can make sure that you're quickly notified about fluctuations in your key metrics.