Google added “iPad” to the list of mobile devices that you can target in your AdWords campaigns. “To do this, simply edit the “Devices” section in your Campaign Settings, and select the iPad under 'Advanced device and carrier options. A few things to keep in mind: » If your device settings are set for desktop & laptop computers only, your ads won’t show on iPad » If you’re already targeting selected mobile devices (such as iPhone or Android), your ads won’t show on iPad. Make sure to select iPad as well if you want to include it in your device-targeted campaign. Also, you can promote your iPhone/iPad or Android apps directly by linking to download URL in your ads. This way people can download your app straight from your ads. To make things easier, we’ll handle the device targeting automatically when these ads show on mobile devices,” states Google.