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Nov042016

AdWords Introduces Marketing Goals Website, All Google Ads Now Support HTTPS

A new AdWords website named Marketing Goals, designed to help marketers achieve their business goals by getting customers to discover their brand, and that shows you which ads work best to accomplish those goals has been launhed on 3rd Nov.

The site can also be use to find additional information such latest ad innovations, success stories from other marketers and best practices guides.

For example, if you just have launched a new app and want the right people to discover it, using the site, you can find best practices to get more high-value users to engage with your app, google writes.

Check out the site here.

New AdWords Marketing Goals Website

In other Ads news, Ads dev team has shared a new episode of the Mobile Ads Garage, that show “how to tap into ad lifecycle so the app is informed of loads, clickthroughs, and other key events.” Also, “detailed breakdown of steps that occur in the life of an ad, info about which classes and callbacks to use for common tasks like pausing game engines and muting audio, and a real world example of how to put it all together,” is discussed in this video.

If you haven’t seen it before, “the Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers.” “Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.”

Google also today added a new section “HTTPS Report Card” in its Transparency Report, and that includes data about how HTTPS usage has been increasing over time.

Google notes, that today, more than half of pages loaded and two-thirds of total time that’s spent by Chrome desktop users occur via HTTPS. And these metrics would continue their strong upward trajectory.

As migrating to HTTPS gaining momentum with becoming even easier, Google is advising webmasters “should carefully monitor ad performance and revenue during large site migrations.”

Over the past 3 years, they said, Google ad traffic served over HTTPS has increased dramatically. And all ads that come from including “AdWords, AdSense, or DoubleClick Ad Exchange,” are served through HTTPS. Howerve, ads sold directly, such as those through DoubleClick for Publishers, still need to be designed to be HTTPS-friendly, added Google.

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