AdWords: Google tips to optimize your summer campaigns

Google Grantees that’ve been part of AdWords in the Curriculum haven't let their campaigns fall by the wayside. Several non-profits’ve brought in Eastern Michigan University students as summer interns (following their in-class success with AdWords campaigns), and others’re using their AdWords accounts to promote summer-specific events, camps, and workshops. Here’s some tips for success with summer campaigns: –Set up […]

Google Grantees that’ve been part of AdWords in the Curriculum haven't let their campaigns fall by the wayside. Several non-profits’ve brought in Eastern Michigan University students as summer interns (following their in-class success with AdWords campaigns), and others’re using their AdWords accounts to promote summer-specific events, camps, and workshops. Here’s some tips for success with summer campaigns:

–Set up a campaign for your summer events with tailored keywords to the event.
–Write ad text with a spin on seasonality, spice it up with a nod toward "Fun in the Sun!" for an outdoor event.
–Use multiple match types to ensure that seasonal terms are tethered to the rest of the keyword

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.