Google AdWords made two new feature enhancements to "view-through conversion reporting" to help you more effectively measure the ROI of your display campaigns on Google Content Network:
- Customizable view-through conversion window let you set a custom range for window of time for which you'd like view-through conversions reported. Previously, it was 30 days, meaning we reported on the number of view-through conversions that occurred up to 30 days after a user saw your ad. Now, you'll be able to customize time-frame, based on what makes sense for your product or service.
- De-duplication of search conversion reporting lets your exclude reporting for view-through conversions that're duplicated across both Search and Content Networks. If you enable this feature, we'll exclude from your view-through conversion reports conversions that come from users who've also clicked your search ads. These conversions will only be attributed to your search ads.
More Info: Help Center