Since Flash isn't supported on many tablets, and building a new ad in HTML5 can be expensive and time-consuming, often marketers' rich media ads aren't able to run on tablets. To address this issue, Google launched a new AdWords feature that allows easily convert Flash ads to HTML5.
With the addition of this latest tool, it is now easy for advertisers targeting the Google Display Network with Flash ads to expand their ad's reach without using any creative resources.
"Because HTML5 ads can appear on browsers and devices that are incompatible with Flash, running an HTML5 version of an image ad alongside the Flash version in AdWords extends reach across devices," google wrote.
In this initial release, these converted HTML5 ads will show only on iPads, but, the company says that it plan to extend support to additional tablet and mobile devices in the coming months.
"Advertisers can now generate an HTML5 version of a Flash image ad with the click of a button, right within the Image Ad upload flow in AdWords," Google said.
To learn more about converting Flash ads to HTML5 in AdWords, visit this Help Center.