AdWords Express, is a smart advertising tool, that help users manage their Google ads campaigns.
For small businesses who don't have or can't affoard a professional marketer on staff, the AdWords Express can lighten the load.
The company notes, business owners finding success with AdWords Express, and over the last year, the number of businesses using Express has nearly doubled, with "more signing up every day".
Recently, Google added three new functionality to AdWords Express, to help users understand exactly how your ad is impacting your business, and making it a one-stop shop to help grow your business.
Ad scheduling let advertisers choose custom hours to run their ad only at times they select — during their working hours, so "you reach your customers at exactly the right time," google explained.
In additon, advertisers can link their AdWords Express account with Google My Business to automatically run their ad only during your hours of business.
A new Map Actions chart helps understand advertisers how many customers who saw an ad, actually go on to view the business on Google Maps.
If you care about whether your ads drive people to your storefront, the company notes, Map Actions is just your favorite new tool.
Google's click-to-call gets better call tracking. Now advertisers who opt into Verified Calls will see more detailed information about the mobile calls generated from their ads, including time, duration, and location of each call along with overall trends in call volumes.
The company says many AdWords Express advertisers now have access, and they hope to expand it to all users soon.
If you're just getting started, visit google.com/adwords/express, or check out help center to learn more.
Campaign drafts and experiments in AdWords is now available for ads campaigns running on the Google Display Network.
Drafts and experiments let you propose and test changes to your Search and Display Network campaigns.
With this feature, now when you select a display campaign, a Drafts box next to the date range is shown. Clicking on that, brings up the dialogue box showing the steps to get started. You can than use drafts to prepare multiple changes to a campaign. From there, "you can either apply your draft's changes back to the original campaign or use your draft to create an experiment," google expalined.
Experiments help you measure your results to understand the impact of your changes before you apply them to a campaign.
"Campaign drafts and experiments can be used to test multiple changes to your campaigns, such as bid adjustments and strategies, without affecting performance.
When you create a draft, you're mirroring your campaign's setup. From there, you can make updates to your draft just as you would in a normal campaign. At any point, you can leave and return to your draft to make additional changes to it, or discard the draft altogether," explained AdWords team.
Watch this video to learn to create a draft campaign:
You can learn more about the feature draft support page.
Another new feature AdWords that is currently Google testing gives advertisers an "Account Health Score for Search."
The new overview Account Health Score for Search feature currently in Beta is located in the Opportunities tab in AdWords.
"Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations. After clicking on a specific campaign, Google shows estimated lifts from taking further action at the campaign level. In the example below, that includes fixing a limited budget and opting into search partners, as well as items that have been completed like adding callout extensions, using conversion tracking and using a mobile-friendly site," reports Receptional team who spotted the feature.