AdWords Express offer extended for a limited time to help advertiser make the most of the last 2 weeks of the year. "Just start using AdWords Express to attract new customers to your U.S. business, and you'll get a free advertising credit in January worth what you spend on AdWords Express ads between now and December 31, 2012," google wrote.
And in mid-January, "you'll receive a free advertising credit for that amount you spent on AdWords Express ads in December," google added.
"Just select your business category, write an ad, and set your budget. Where and when your ad appears is managed automatically, and you only pay when potential customers click on your ad for more information," google adds.
Get started at AdWord Express.
With the deadline for individuals to make tax-deductible donations for the 2012 tax year is December 31st at midnight--Google today shared two strategies to help people that help maximize donations and impact.
AdWords targeting: Reach individuals who are looking to make end of year donations with relevant ads on Google. "Start by creating AdWords campaigns targeting keywords related to end of year donations and tax deductible donations. If you need help finding keyword, make sure to check out Google Trends to see what and how much people are searching for keywords," Google said.
Send reminder emails: Make sure to remind the people who already know you and have donated about the December 31st deadline. "Don't forget to make your emails as effective as possible by telling your story and including social links," google adds.