AdWords Express Delivers Three New Goals for Meaningful Interactions, Native Ads on DFP Out of Beta

Together, these changes help you do what you really care about — connect with customers. DoubleClick Native Ads, now available to all DFP partners.

Share online:

AdWords Express, makes it easy to set up ads on Google, on Tuesday, launches new goals that helps you choose "which business goal you want to achieve with your online ad."

Once the goals are selected, AdWords Express will then "continuously optimize your ad to meet that goal," and will also "show you how well your ad is meeting your goal." Thus, "it solves the challenge for small business owners to tell how well their ads are working to deliver real-world results," writes Google.

The goals available to choose from include:

  • Call your business, this helps get more direct calls from potential customers who are ready to talk on the phone about your products or services. Citing an example, Google explains, selecting "Call your business" will prompt Google to show your phone number more prominently in your ad, making it easy for potential customers to call you at the exact moment they want to get in touch. Then you can check out your ad's performance by reviewing goal-specific metrics, like how many calls your ad generated, or how often people saw your ad and then searched for your store on Google Maps."
  • Here is a screenshot of Call your business:

    adwords express cally your business
    Cally your Business
  • Visit your storefront will help bring more customers to your physical store location.
  • Take an action on your website will help get more people to take a specific action on your website, such as filling out a form or requesting a free quote.
adwords express: take an action on your website goal
Take an action on your website Goal

These goals are made possible because of AdWords Express now using Google Analytics to track website actions, using Google Maps visits, and Google forwarding numbers to track store visits and phone calls, says google.

Today, all partners on DoubleClick for Publishers (DFP) can now deliver "native ads" programmatically to users across any screen with DoubleClick Native Ads, Google announced on Tuesday.

Those who have join late, DoubleClick Native Ads, "helps deliver beautiful native ads while leveraging the efficiency and scale of a single platform that works across all of your advertising inventory, sales channels and ad formats — whether they're custom display, video or native ads."

Additionally, these new formats can also compete with traditional banner ads.

In addition, 22 new and customizable native styles in DFP, making it easier for partners to implement DoubleClick Native Ads are launched as well, and include:

  • Ad attribution and AdChoices badges can now overlap the primary image, removing the need to place these elements in a separate row.
  • Additional style targeting options, like devices and negative key values, help you to show the right style at the right time.
  • Better previews make it easier to see how your native style will look while you build it.

Lastly, a guide is also now available to help you create beautiful and high-performing native ads, check the guide here.

doubleclick native ads