After more than a year in beta AdWords "Demographic Categories," a feature that let you show ads based on certain demographic categories, like age and gender -- is now available within AdWords for campaigns targeting 39 countries.
"If available in your region, it will start to appear in the Display Network Tab as Age and Gender targeting," Google stated.
"Demographic categories complement other AdWords targeting features, such as interest categories, remarketing and keyword contextual targeting. The ultimate goal is to help you better refine your marketing message and reach the right audience with the right ad," posted Jon Krafcik, Product Manager.
For example, "if you sell yoga gear and know that your core audience tends to be women between the ages of 25 and 34, you can set your campaign to show mostly to that audience, rather than showing your ads to people less likely to be interested in the product," Krafcik explains.
To get started using demographics in your campaigns, visit this help center article.
Also, releasted today are some new enhancements that further simplify the process of creating relationships and getting links with Google Affiliate Network.
For publishers: Advertisers tab now includes three sub-tabs:
- "Recommended is the default view for the Advertisers tab, featuring a customizable list of available advertiser programs that Google algorithms predict may be a good fit for you.
- Invitations are from advertisers that want to work with you -- including those with private programs. To join, just click the 'Join' button for that invitation.
- Browse existing shows the status of advertiser programs you've already applied to," informs GAN team.
For advertisers: Publishers tab now includes following three sub-tabs:
- "Recommended, the default view for the Publishers tab. New search filters enable you to quickly narrow down the list of publishers that are a good fit.
- Pending makes it easy for you to review publishers and quickly approve them in bulk. We sort publishers by relevance to help you approve the best recommendations first.
- Browse existing shows the status of publishers that you've already taken action on, as well as any non-joined publishers you can recruit," the GAN team adds.
To help you getting best links, the Links tab in addition to "recommendations for links", now include new recommendations criteria in the following three new sub-tabs. You can still view 'Browse all links' to search for links as normal.
- "Recommended links are ranked primarily based on average earnings.
- Staff picks are curated by Google Affiliate Network account teams based on relevant performance or seasonality.
- Exclusive opportunities feature links only available through Google Affiliate Network," the team expains.