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Nov062009

AdWords Conversion Tracking interface added ‘Conversions, Webpages, and Code’ tabs

Google have redesigned interface of AdWords Conversion Tracking tool, so that it’s easier to implement, monitor, and troubleshoot. There’re now 3 easy-to-use tabs:

  • Conversions: where you see information about conversion actions you’re tracking:
    • “Tracking Status” shows whether a conversion action is tracking properly
    • “Value” shows accumulated value of conversions you’ve received
    • “New Conversion” allows you to easily create new conversion actions or import them from a linked Google Analytics account.
  • Webpages: here you’ll see which pages on your site are getting conversions.
  • Code: where you get tracking code for each conversion action. You can also change value of an action, which helps you calculate ROI.
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