With the recent launch of Search Funnels, "we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels reports. Next Thursday, June 10th at 9am PDT / 12pm EDT, join us for a one hour webinar that'll get you up to speed on implementing and using Conversion Tracking in AdWords. You'll learn: How tracking conversions can take you beyond clickthrough rate and help you focus your spend on ads and keywords that drive sales and leads; How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions; How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert," Google writes.
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