Google AdWords announced that Conversion Optimizer and Enhanced CPC campaigns migration to "Optimize for conversions" is scheduled for February 2012.
"If you would prefer not to have your campaigns migrated to 'Optimize for conversions' ad rotation, please fill out this form by January 31, 2012," said Andrew Truong, Product Marketing Manager.
Truong notes "Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with "Optimize for clicks" ad rotation to "Optimize for conversions" ad rotation." "Our studies have shown that campaigns moving from "Optimize for clicks" to "Optimize for conversions" see a 5% increase in conversions on average. This migration is scheduled for February 2012."
To learn more about the Conversion Optimizer and Enhanced CPC, watch the videos embedded below: