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AdWords combines “contextual target and placement target” on Google content network

The Google AdWords blog announced that advertisers can now combine keyword-targeted and placement-targeted campaigns into a single online campaign type ad group. By doing so, you combine the benefits of contextual targeting with placement targeting: use keywords to show your ads only on contextually relevant pages, then use placements to set specific bids for, or restrict your targeting to, sites you value differently from the rest of the content network.

Here are two ways you might use these new content network controls:

  • Set custom bids for specific placements
  • Show your ad only when both keywords and placements match

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