Google Analytics begin showing enhanced Analytics reports with mobile ad performance metrics. "All AdWords reports in the new interface will be gaining a new visual toggle as shown below for "All", "High-end Mobile" and "Tablet" ads," revealed Phil Mui, Google Analytics team.
All AdWords metrics available in Google Analytics can be segmented by these new mobile and tablet dimensions.
"As more consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt your marketing mix. This mobile ads reporting enhancement in Google Analytics is one of many steps that we are taking towards helping you make more sense of how mobile advertising interacts with your business," stated Mui.
In other GA news, Analytics Canvas tool from nModal, a 3rd party Google Analytics App, helps you simplifying eCommerce reporting across international sites with multiple currencies, reveals Pete Frisella, Google Analytics API team.
"Built using the Google Analytics API, "Analytics Canvas", is an easy to use, drag-n-drop interface for creating data queries and transformations needed for advanced reports and dashboards.
Analytics Canvas can extract data from multiple Google Analytics accounts, combine it with additional data sources, and then segment and filter the data," Frisella explains.
"The Google Analytics API is very easy to use and the full access to data makes it possible to make a very powerful query interface. So far we've had a great response to Analytics Canvas. People are very pleased to have greater access to their web traffic data, and we're thrilled to hear about the interesting new applications and integrations our customers are able to do using our tool," says James Standen, the founder of nModal.