Back in Nov last year, Google introduced "call metrics," a new AdWords feature that lets you generate and measure phone calls directly from your ads. Google today, released new detailed call reports that show you specific metrics about each individual call that your campaign has received since call metrics was enabled, including:
- Call start time
- Call end time
- Call duration
- Call status (missed or received)
- Caller area code
Note that call metrics is only available to a limited number of US advertisers.
To view detailed reports about each call, you'll need to first enable the Dimensions tab in your account. Click here for instructions. Once you've enabled the Dimensions tab, click View and select Call metrics calls to open the detailed call report.
While detailed call reports let you dive deeper into the individual calls you've received, you'll still be able to view aggregated call reports for each campaign on the Campaigns tab. These metrics include total number of calls, received calls, missed calls, total call duration, and average call duration.