To ensure that you and your clients have a successful Black Friday, AdWords optimization specialiststeam shared some quick last minute tips. “Our suggestions for any retail accounts (or others that might see this seasonal spike) before you leave office for Thanksgiving Holiday are”:
- Be sure to highlight any Promotions you’ve in your ad text whether they’re Black Friday specific or not.
- Increase Budgets across all campaigns to a comfortable level knowing that traffic spikes’ll be likely. Make sure ads keep showing when a user searches.
- Modify Bids on top performing and generic keywords knowing that competition on Black Friday/Cyber Monday will increase. Use Bid Simulator to see what results you may get with different keyword maximum CPC bids, and consider using Conversion Optimizer to get as many profitable clicks as possible.