Automated Rules, is a new AdWords feature available to US advertisers that lets you get the benefit of 24-hour account management while leaving you free to focus on other important things.
"With automated rules, you're able to create rules to automate bid, budget, and status changes on a specific part of your account (selected keywords, ad groups, campaigns, and ads) that're triggered at a particular time." For e.g., automated rules could be created to perform the following tasks:
- Enable ads promoting a special offer late on a Sunday night when the offer goes live
- Automatically raise your bid to the first page CPC for all keywords in a campaign that contain the word "sale"
- Generate more traffic on your peak shopping days by automatically increasing your daily budget on Mondays and decreasing it on Wednesdays