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Sep292010

AdWords API version v201008 Gets ‘Remarketing, MMC, AlertService’ and More!

Google added new features to AdWords API v201008; Here’s what’s new:

  • Remarketing: Reach customers who’ve shown interest in your product or service by visiting your site, and show them relevant ads across Google Display Network. Note; you can create new remarketing lists only by generating new remarketing tags.
  • My Client Center (MCC) features let you retrieve MCC account hierarchy with new ServicedAccountService
  • AlertService let you retrieve alerts for AdWords accounts under MCC
  • Change History (beta): Use new CustomerSyncService beta to get list of entities changed over a specific period of time

[Source]

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