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AdWords API Terms & Conditions Updates; Get Deeper Insight into Product Performance on Google Product Search

Google Merchant Center received a series of improvements to put more data in the hands of merchants. Starting today, retailers who submit product feeds to Google Product Search can view more detailed product performance data directly on the “Performance” tab of their Google Merchant Center account, google informs.

In addition to seeing clicks on all products in aggregate over a specified period of time, merchants can now drill down to view click metrics for specific product categories, brands, condition and country.

With these tools, it’s easy to compare the performance of different types of products, brands, and more to assess how you’re doing and identify areas that may need additional optimization.

With these improvements, merchants now have more detailed insight into product performance, allowing them make informed decisions about their business and drive increased ROI.

Google Merchant Center Performance Improvements

Google also released an update to the Terms & Conditions for AdWords API Clients. Here is what’s changed:

  1. “We’ve updated the definition of an AdWords API client. In addition, we’ve modified the definition of an “End-Advertiser-Only AdWords API Client” (section I).
  2. We clarify when we may terminate a token for non-use (section II.1).
  3. We’ve added a clause specifying that a token may only be used for the applications/tools that it was approved for in the application process, and that we need to be notified of any changes (section II.5).
  4. We’ve clarified the “Copying Data” section of the co-mingling clause to ensure that users manually import or export all campaigns (section III.2.c.ii).
  5. We will now require clients to contact Google within 15 days of a change of control via written notice and re-application for a token (section IV.16).
  6. We’ve added an “experimental program” clause and are deprecating our current 4-month deprecation clause (section IV.2.a). We are giving people 4 months notice before these changes take effect (section IV.17),” google informs.

“As a reminder, per our terms and conditions, Google retains the right to modify the terms and conditions at any time. Note that continued use of the API means that you accept these terms. You can refuse to accept the terms by ceasing to use the API,” posted Google.

For a complete reviewe of Terms & Conditions, visit this page.

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