Adwords API Preferred Pricing and Legacy Impression Share Columns Retires

AdWords API usage now free for developers, starting March 1, 2013, and Adwords API preferred pricing phased out. Going forward, there will be two levels of API access: Basic and standard.

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Starting March 1, 2013, Google making AdWords API usage free for developers, and announces the retiring of "preferred pricing."

Going forward, there will be two levels of API access: Basic and standard, and there will be no charges for AdWords API usage.

Google AdWords: API Preferred Prcing and Legacy IS columns report phased out"Basic access is provided by default and allows up to 10,000 operations per day. While, the Standard access is available to qualified developers and has no daily limit on operations," writes Google Ads Developer team.

Adding further, the team notes, there's no action needed, for those who've an approved AdWords API token and plan to execute fewer than 10,000 operations per day-- as they're covered with basic access. But, if you need more than 10,000 operations per day, then you'll need standard access.

Google says, they'will contact in the next week to those who are pre-qualified for standard access--based on their AdWords API history and details.

Please keep your contact email address up-to-date in the My Client Center (MCC) account associated with your developer token.

"If you haven't been contacted or if you haven't applied for standard access by February 28th 2013, your token will only have basic access starting March 1st 2013," Google added.

All developers using the API must comply with the AdWords API terms and conditions, including the required minimum functionality, where applicable. "Continued non-compliance will result in API access being revoked," added google.

More information about these changes to Adwords API pricing terms, is available in the revised rate sheet and FAQ.

Also, Legacy impression share columns retires next week on February 4th. "Any saved reports using the old AdWords impression share (IS) columns will need to be updated to use the new columns. If you don't remove/replace those columns before they're retired on February 4th, you won't be able to run those saved reports," google stated.

Benefits of upgrading to the new, network-specific columns offer following improvements:

  • "Distinct search and display columns. We've added new columns to cleanly separate search and display impression share.
  • "Hour of day" segmentation. We've enabled "Hour of day" segmentation so you can evaluate how your ad coverage varies by the hour.
  • Filters, charts and rules. With the new IS columns you can apply filters, see charts, and apply automated rules using IS metrics.
  • Device segmentation. Starting today you can also segment your IS columns by device so you can see coverage for desktop, mobile and tablet devices separately," informs Google.

For additional details, check this AdWords help center article.

Updae 02/23: Google updates its AdWords API Terms and Conditions to give advertisers using third party ad management tools even more flexibility--the changes include:

  • "We've removed former Section III(2)(c)(i) ("Co-Mingling of AdWords Data: Input Fields for Creation Functionality and Management Functionality"), which covered Adwords API clients showing input fields that collected or transmitted campaign management data in the same tab or screen with the content of third parties.
  • We've removed former Section III(2)(c)(ii) ("Co-Mingling of AdWords Data: Copying Data"), which covered AdWords API clients offering functionality that copied campaign management data between Google and a third party.
  • We've updated Section (III)(2)(f) ("Required Minimum Functionality"), in part by adding subsection (ii) ("Data Transmission"), which requires disclosure to users of the names of networks the data is transmitted to, explanation of any incompatibilities, and opportunities for users to resolve any issues," informs Google.

Check out the updated Terms and Conditions here.

Update: 02/28: Google rolls out updates to AdWords Terms & Conditions as on Feb 27, and that applies to customers in all countries and territories in North America, Caribbean, and Latin America except Mexico, Argentina, and Brazil.

"These're important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability. One of the main changes you'll notice in the updated terms is that they accommodate new advertising products and services," Google stated.

For example, "we offer third-party ad serving in some situations, so you'll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally," Google explains.

Further, Google notes, that "You'll have 45 days to review and accept the new AdWords T&C. If you don't accept them within 45 days, your ad serving may be paused until you've reviewed and agreed to them."

For more information about this change, including a complete list of countries and territories where these changes apply, check out this AdWords Help Center article.

In another news, AdSense team reminding to review your contact information to ensure delivery of important AdSense messages.

"However, sometimes we're not able to reach you because we have incorrect contact information. So we wanted to take this opportunity to ask you to review your contact information in your AdSense account to ensure we have your preferred information. We use the contact details entered in your account to reach you, so it's important that they're accurate," Google wrote.

As always, Google will only collect and use the information that you provide in accordance with its Privacy Policy.

To update your contact information, log in to your account and visit the Account settings page under the Home tab. Under Personal settings, click "edit" and enter the desired data in the contact name, contact email and contact phone fields, then press "Save".