Launched in June 2010, and after its released to all English-language AdWords in Aug'10, "Analyze Competition" is now available in 8 more languages: French, German, Italian, Portuguese, Russian, Spanish, Chinese, and Japanese.
All Analyze Competition users also benefit from a new feature. You may remember about the "see search terms" link. Clicking the link allows you to see the search terms that triggered your ads for each of the most specific sub-categories in your account. Now, in addition to seeing these search terms, you can add them as keywords directly to the campaign and ad group of your choice -- making the data in Analyze Competition much more actionable.
To learn more about Analyze Competition, watch this short video:
Or, visit Help Center.
[tags]analyze competition,opportunity tab,competitive analysis,adwords optimization,google advertising[/tags]