Google adds a new time saving feature to all AdWords advertisers with "campaign level audience list targeting." With campaign-level search audiences, "you now have more flexibility than ever in how to engage with your customers."
Remarketing lists for search ads (RLSA) and Customer Match help targeting customers by customizing campaigns at the ad group level. However, when you've a lot of ad groups, it becomes time-consuming, but now managing audience lists at scale, "you can now apply them at the campaign level," Google writes.
Also, with the campaign-level audience lists you can measure and change bid adjustments at the campaign level where you're more likely to have enough data to make an informed decision—instead of trying to change your bid adjustments for each individual ad group, google adds.
Google also reminds us to migrate all existing AdWords ads from Flash to HTML5 by January 2, 2017, as "Flash ads will stop serving by that day." Google had begun warning advertiser in May of this year, that "no longer you'll be able to upload Flash display ads in AdWords by June 30, 2016 with tips on how to migrate."
To learn more about the migration, see the following links:
- Help Center Article
- HTML5 Ad Examples in the API
- HTML5 Template Ads
- HTML5 Ad Specifications
- Ads API Client Libraries, each of them has examples on how to add an HTML5 ad and how to upload a media bundle with the contents of the ad.
The v201611 release of the DFP API release contains the addition of MobileApplicationService, which allows you to claim apps from various app stores to use for targeting in your network.
For a full list of API changes in v201611, see the release notes.
Finally, this episode of Mobile Ads Garage. is a deep technical dive on one subject: Native Ads Express in an Android RecyclerView.
In the video below, you'll learn how to modify an existing RecyclerView implementation to include Native Express ads, all the way from updating the adapter to loading the ads. In addition, you'll also get a clever trick that makes sure your ads are always sized to match the UI, so they fit right in with your content.
YouTube Reporting API available since last year, enabled content owners a mechanism to download raw YouTube Analytics data.
It generates a set of predefined reports in the form of CSV files that contain YouTube Analytics data for content owners. Once activated, reports are generated regularly, and each one contains data for a unique, 24-hour period. We heard that you also wanted more data to be accessible via the YouTube Reporting API service.
Update: Today, a set of new autogenerated system-managed ad revenue reports are available via the YouTube Reporting API for download to all eligible YouTube Partners, and "maintain the same breakdowns as downloadable reports, but the schema is optimized to align to other reports available via this API," writes YouTube team.
Previously, this data was only available via manually downloadable reports in Creator Studio. To download these reports, follow these steps below:
- Get an OAuth token (authentication credentials)
- Call the reports.list method with the jobId parameter set to the ID found in the previous section to retrieve a list of downloadable reports created by that job.
- Choose a report from the list and download it using its downloadUrl.