In addition, to Estimated Top Impressions in the bid simulator. Google launched the ability to view bid simulations across keywords in an ad group at once. The ad group level bid simulator provides simulations for two types of changes: " » Applying a single bid to all keywords in ad group » Updating ad group default bid (this only impacts those keywords that don't have their own keyword-level CPC bid and use ad group default bid)."
If you manage your bids at keyword-level, you could be surprised to find out that, in some cases, you could've achieved similar or better results had you managed your bids by using a single ad group default Max CPC bid.
Here're two tips to help you get the most out of the bid simulator:
- To see ad group level bid simulations, go to "Ad groups" tab and look at "Default Max. CPC" column in chart icon.
- Check out ad group level simulations to find out if using a single bid for all keywords in ad group could save you time and money.
- If you view a bid simulation for a specific keyword and do not see click cost estimates, this's likely because the keyword doesn't receive enough traffic. Consider managing low traffic keywords in aggregate by using ad group default bid for them by deleting their keyword level bids.