As a small business, you may find that investing in marketing can be a catch-22; while you're looking to grow your business, your time is limited and budgets are tight. "While AdWords has always been about making advertising as measurable as possible. So, in an effort to help you preserve your most precious asset, we wanted to share a few of tools embedded below developed as part of our effort to make account management less time-intensive," said Google.
Making AdWords Account Management Easier
For more tips for saving time and improving AdWords performance, visit Google AdWords Small Business Center.