Exchange Bidding helps publishers bring more of their programmatic demand together into a unified auction and the results have been impressive.
Google with Better Ads Standards, rolling out new publishers tools as well as built in ad blocking to Chrome. Plus new AdMob with a new mediation group and more.
Set AdWords bid strategy to "Maximize Conversions" to get the most out of your budget. Validation rules for new dynamic ad group type in Search campaigns.
On June 30th, 2017, Bing Ads will deprecate Content Network and Content Ads for the US market.
Direct Message Card provide brands with additional tools to create new ways of engaging and building deeper relationships with their audiences on Twitter.
Ads Data Hub, to help advertisers get more detailed insights from their campaigns across screens while also protecting user privacy.
Between speeding up search ads, landing pages, and ads on the pages themselves — marketers can now deliver an overall faster experience for customers on mobile.
Machine learning delivers more powerful ads and analytics innovations, audience insights to search ads, shared next gen of AdWords, DoubleClick and Analytics tools, integrates Optimize & Surveys 360 with AdWords.
Pinterest launching Promoted Video with autoplay allows marketers to entice consumers into the story and encourages users to lean in and experience the brands.
VAST 4.0 includes support for server-side ad stitching features around tracking, viewability, verification, and performance.