Google increases number of categories and subcategories in General Category Blocking from 250 to 470 to have more control over the AdSense ads appear on your site.
Using new Test API, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
Google has automated technologies along with a large dedicated team protecting searchers from bad ads--1300+ accounts for tabloid cloaking suspended, 17M ads for illegal gambling violations, 6k sites and accounts for attempting to sell counterfeit goods removed.
Ad balance, is a first Lab prodcut, that's being made available to all publishers. Those, who had 'Show fewer ads' lab enabled earlier, are automatically moved over to Ad balance.
Ad groups with no targeting method selected will automatically show ads on Google Display Network, so long as they have a bid set and at least one approved ad.
Google's new improved detection and filtering systems, fighting fraud and spam Play Store installs. Chrome now runs 15% faster on Windows with PGO.
Google's All-In-One Policy Compliance Guide discusses the top eight triggers of AdSense policy violation warnings. Support for new ad formats in AdWords Scripts, media service in ads.
New material AdSense UI brings personalized homepage, streamline navigation. Conversions API securely connect offline conversion events to digital advertising programs. Use mobile web speed toolkit to speed up mobile site and revenue.
Google introducing campaign groups and performance targets in AdWords making it easier to track and forecast performance of campaigns against your advertising goals.
New AdSense Policy: amount of ads on a page exceed the amount of actual content may result in Google limiting or disabling ad serving on page.