In this video, Matthew explains how user behavior affects eCPM and show you tools that can help you better understand your users' traffic patterns.
User behavior refers to how users interact with your site. Generally, there are two types of users:
- Return users who continually come back to your site and spend more time engaging with your content
- Unique users who're arriving at your site for the first time in search of specific information that your site may or mayn't have
It's important to understand the make-up of your audience, because different types of users will interact in different ways with your website.
To track and analyze user behavior to help you make informed decisions about your site, integrate Analytics with your AdSense account, so you can see data at more specific levels and by regions. Also set up channels to understand how the ads across specific pages on your site are performing.
Take a look at the video below to learn more:
[tags]ecpm,internet traffic,web traffic[/tags]