With the holiday season fast approaching, everyone is spending more online. As consumers start shopping for gifts, searching for holiday activities, and booking vacations, advertisers are putting more of their marketing dollars online to reach these potential customers. "This means there's an increased demand for the ad space on your site and an opportunity for you to earn more. To help you capitalize on this trend, Google recommend you take advantage of placement targeting.
Many advertisers create targeted brand campaigns at this time of year that're shown on AdSense sites in Google Display Network. In fact, 99% of Google's 1000 largest advertisers run campaigns on GDN. To ensure their brand is noticed by right shoppers, advertisers will often use placement targeting to show their ads on websites in display Network that cater to target audiences.
You can take advantage of this holiday increase in advertiser spend, and help advertisers placement target specific sections of your site using ad placements. By creating an ad placement, you'll make sections of your site available to be targeted directly by AdWords advertisers," explained Google.