Google just pinged of improving how AdSense ads appear on different devices. "As part of our focus on helping you monetize your content across all screen sizes, we'll soon also be improving the way ads appear on different devices," announced AdSense team in a In a January 13 blog post.
"We're making our text ads smarter and will soon display them differently so they perform optimally depending on where users are viewing them from: computers, tablets, or smartphones," the AdSens team informed.
"The best part is that our ads do the right thing automatically - without any changes required to your web pages - by detecting what device your web page is being viewed from."
"With this change, we're taking advantage of the unique features of mobile devices to deliver more engaging, better-performing ads. Since the screens are smaller, we're reducing the number of ads per ad slot and increasing the size of the text to make them more legible and noticeable," added AdSense team member.
The team is also providing a big button on each ad to make it easy for users to select the ads using a touch screen.
Here's how the 728x90 leaderboard will appear differently on the different platforms.