Google AdSenses new interface now lets you run a test on one of your ad units, and easily compare performance from before and after the test?
If you've created and saved an ad unit in your account, you'll now find an easy way to do this in your ad units report.
- Visit the Performance Reports tab and choosing the ad units report (you'll find it in the navigation bar under "Entire account by day").
- Search for the name of an ad unit you've updated and select it.
- Open the date range box and set a window of dates before your test -- for example, two weeks.
- Check the box marked "compare to other dates" and include a similar window of dates after you made the change to your ad unit.
In the graph, you'll then see the performance of your ad unit for both date ranges. You can still toggle the metrics shown on the graph using the radio buttons so you can compare CTR, RPM and other metrics that are relevant to you.
Try it now! Navigate to the new interface and click on the Performance Reports tab, and then ad unit report.
[tags]adsense interface,charts,graphs,ad unit[/tags]