To help find information more quickly, Google recently made a few improvements related to AdSense reporting including:
View all-time reports now has a new home in the new AdSense interface, now displays as an 'All time' option, when selecting a date range for reports, that help view all earnings, impressions, and clicks accrued since first impression.
Quickly access reports from the My ads tab
Google added quick links to reports under the My ads tab, eliminating the need to search for ad units or channels in reports. This feature is particularly useful if you're looking for channel data that isn't linked to ad units in the interface, and will help you save time.
"When viewing your ad units, custom channels, or URL channels on the My ads tab, just click 'View report' below a specific line item to view performance data for that particular ad unit or channel," posted by Arlene Lee - Inside AdSense Team.
Here are the screenshots showing View-all-time reports / Quick access from My ads tab:
Download CSVs in the correct local formatting
Just as the placement of commas and periods can change the meaning of sentences, the same is true when it comes to numbers and figures. Now, based on the language preference, user can export CSVs with figures in the relevant format.
"As you may know, an amount written as $1,000.00 in the US or UK would be written as $1.000,00 in most of Europe and South America. Previously, only the $1,000.00 format was available for downloadable reports, which created difficulties for a number of international publishers trying to export CSVs to analyze the data," Lee said.
In other Google advertisign news, Google is sunsetting custom alerts starting June 5.
"Based on automated rules adoption, we have decided to sunset custom alerts. Starting June 15, we will disable creation of new alerts and by the end of June, we will stop triggering existing alerts. This means that on June 30, you will not see custom alerts in your AdWords account. If you selected email as your notification method, this means you will no longer receive alert emails," posted Prashant Baheti, AdWords Product Manager.
For those new, "Automated rules is a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify."
Google says they're 'actively' working to bring an email-only option in automated rules so advertisers can be notified when a rule requirements are met without taking any action.