Just watch the video belwo, and then this iAd Gallery App. Do you find any similiarity?
"Ads Tube is a simple browser designed to identify and display all of the new interactive mobile advertisements offered by Apple: the iAds. Ads Tube also incorporates and allows you to explore diverse types of resourceful web information's available through the different categories.
Each of the iAds behave like a mini application on its own and gives you the ability to view movie trailers, play online games or download exclusive promotional free content (wallpapers, ringtones ...). While exploring this you will also be exposed to interesting and helpful web material pertaining to the topic of your choosing.
Ads tube organizes by categories and gathers all of those features bringing them together in one place!"