Google Mobile launches "interactive video and interactive interstitial ad units" on Android platform. "By identifying the screen resolution, size, and network connection speed we are able to serve users the optimal viewing experience," stated Google.
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Extending rich media interstitial ad units to Android creates an exciting opportunity for mobile advertisers to reach a much wider audience across platforms and devices. These interactive ad units have proven to be extremely effective in engaging users on iOS and Android apps. These high value ad units can be placed at app-open or in-app and provide an additional option for premium publishers to effectively monetize their user base," informed Google.
Philippe Browning, Director of Advertising and Operations at CBS Mobile, who're at the forefront of mobile development commented, "AdMob's interstitial video ad has been an effective unit within several of our key iOS apps, so it's great to see the same unique functionality is now available for Android."