DoubleClick Studio was launched in April 2009, now, in order to improve the efficiency of mobile display campaigns, DoubleClick team this Saturday added "support to DoubleClick Studio and DoubleClick for Advertisers for "Mobile In-App" AdMob rich media formats," reveals Sally Cole, Product Marketing Manager.
"With this addition, it's much easier for creative agencies and media agencies to work together to build, preview, manage and serve mobile display campaigns across AdMob inventory. Mobile advertisers will benefit by combining the efficiency of DoubleClick tools with the scale of AdMob inventory," said Cole.
Here's what the creation of a new "Mobile In-App" creative looks like in the DoubleClick Studio interface:
"You can preview what your "Mobile In-App" creative will look like on a tablet or phone. The preview tool in DoubleClick Studio includes options to view the ad in landscape and portrait mode and the ability to zoom to 100% or 50% resolutions," explains Cole
Here's what a tablet preview of a "Mobile In-App" creative looks like:
"Just as you can with other rich media formats in DoubleClick Studio, you can now push a "Mobile In-App" creative directly to DFA. The ad will show up to traffickers when they import advertiser-level creatives."
Once the "Mobile In-App" creative is in DFA, traffickers can change properties of the creative, such as its landing page, much like they do for other rich media formats.
Here's how a "Mobile In-App" creative looks in DFA:
"Initially, all campaigns and creatives using this new workflow will run through our full-service team. Please contact your DoubleClick Rich Media representative if you're interested in running Mobile In-App creatives or campaigns," Cole added.
In a related news, DFA is now "providing six custom creative templates for implementing the Advertising Option Icon in your ads, in compliance with the Digital Advertising Alliance (DAA)'s Self-Regulatory Program for Online Behavioral Advertising," reveals Jessica Doolittle, Product Manager.
"These custom templates in DFA work with three of the most prominent online advertising verification providers: DoubleVerify, Evidon, and TRUSTe. If you partner with one of these providers, you can save time by using these custom creative templates to implement the Advertising Option Icon on your ads. We have provided a template in DFA for Flash and a template for images for each of these providers," said Doolittle.
To learn more, reference this article in the Help Center (DFA sign-in required).